• INSIDE Frame Vol. 11

    INSIDE Frame Vol. 11

    Meet Angie, a Dubai-raised French-Malaysian contemporary ceramic tiler, who throughout her spare time during lockdown, has found her true passion in a niche market. We sit down with Angie to get more of an understanding as to what she does and how her new company KYUB came to be.
  • Street Snaps Vol. 1

    Street Snaps Vol. 1

    Inside FRAME returns with a new series in the form of FRAME Street Snaps, where we take a look at some of our favourite community fits on a monthly basis, starting with our Dubai Design Week edition.
  • FRAME Vol. 10

    FRAME Vol. 10

    Inside Frame Vol. 10 Stories of the universe inside Frame returns with an insider, Mustafa Al Hammad. Passing through the heritage district, he recounts on the journey back to a region where he is reconnecting with a familiar culture and redefining his passion for craftsmanship and the world of fashion. Tell us about yourself. Mustafa. 26 years old. Saudi Arabian. Moved to Dubai in...
  • FRAME Vol. 9

    FRAME Vol. 9

    Inside Frame Vol. 9 Returning with a special kama muta edition just in time for Valentine’s Day, FRAME's content creator Clara and coffee guru Victor recount their romantic anecdote and shared appreciation for artisanship and give the perfect dinner date recipe.   How did you two first meet? V: We met at school party where I saw Clara standing next to a mutual friend...
  • Inside FRAME Vol. 8

    Inside FRAME Vol. 8

    Inside Frame Vol. 8 In the final volume of the spin-off of featuring friends “inside” FRAME, we sat with Azra Khamissa who is in the vanguard of bringing timeless, contemporary aesthetic into traditional practice of henna. The creative mastermind of her eponymous brand AZRA, she squeezes and pushes her way through a creative journey to spread the beauty of self-expression in the form of...
  • Inside FRAME Vol. 7

    Inside FRAME Vol. 7

    Inside Frame Vol. 7 Artist, designer, and light keeper on a path to awaken minds, Ayesha Alyassi speaks about her brainchild Lahjtna and the purpose of self-expression in her life. What is Lahjtna and how was it born? Lahjtna translates into “dialect” in Arabic. I wouldn’t say it’s Emirati dialect, but this word is really common in the Middle East. Lahjtna started as a...
  • Inside FRAME Vol. 6

    Inside FRAME Vol. 6

    Inside Frame Vol. 6 When the peaked cap is off, this globetrotter dressed in Brain Dead with some Nike SB dunks rides into the sunset on Harley Davidson’s cruiser bike. Ahmad Almuhairi tells his journey through discovering his personal style and passion in motorcycles. How did you get into the game?   I started from the bottom-up, from sneakers. I used to be like...
  • Inside FRAME Vol. 5

    Inside FRAME Vol. 5

    Inside Frame Vol. 5 One of the most rewarding aspects in realizing FRAME’s vision to develop a premium lifestyle and inspire people to discover the art of hype, is meeting like-minded people who share the same love for this culture. In the next few volumes, we will be meeting up with friends who are “inside” FRAME’s universe and learn more about their inspiration and...
  • Inside FRAME Vol. 4

    Inside FRAME Vol. 4

    Inside Frame Vol. 4 He’s the guy you want to go to when it comes to skateboarding. Scurrying the crowd from one end of the skate park to the other at FRAME’s monthly skate jams, Jeff radiated as he swooshes on his signature F***ing Awesome deck. The true OG “Kuya Jeff” walks us through his journey into skateboarding and his love for punk rock...
  • Inside FRAME Vol. 3

    Inside FRAME Vol. 3

    Inside Frame Vol. 3 If you ever visited FRAME in person, you might have had the opportunity of engaging in a conversation with this lanky gentleman in round gold framed specs, wearing rare Nixon watch that reads out the time, and strolling in mismatched Nike Dunks. Beaming as he walks you through the floor, conversations about his eccentric approach to fashion, music, and life...
  • Inside FRAME Vol. 2

    Inside FRAME Vol. 2

    Inside Frame Vol. 2 There is only one man behind the lens, capturing and creating pretty much all the content in FRAME’s universe from retail product shots, graphic posters, website pages, to coffee and even ramen shoots. Russel Inocencio dives into his passion for graphic design, art of photography, and love for Star Wars. Tell us a little bit about yourself. My name is...
  • Inside FRAME Vol. 1

    Inside FRAME Vol. 1

    Inside Frame Vol. 1 Most people know Peter as a man of very few words and quite inscrutable. In the first edition of Inside Frame, the founder of FRAME opens the door to his personal space and shares his passion as an avid collector. Walk us through your 24-hour day. My day starts at 9AM. A small number of the crew are still coming...
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