EAT.

DRINK.

SHOP.

SHOP

Since its inception in 2017 at the vibrant Dubai Design District (d3), FRAME has emerged as a pioneering force in the Middle Eastern retail scene. Founded by Peter Ahn, FRAME seamlessly fuses international brands with local culture, crafting a curated space that transcends the conventional retail experience. More than just a store, FRAME is a lifestyle hub. Centered around fashion, lifestyle, and activities like skateboarding, running, and the outdoors, FRAME aspires to embrace all facets of human life.

By merging global culture with local influences, FRAME not only introduces the distinctive local culture to the world but also redefines lifestyle retail in the region.

DRINK

FRAME Café is a specialty café that elevates the experience of fine teas and coffees by deeply understanding the unique profiles of each source. With a focus on precise extraction and a perfected brewing process, FRAME Café brings out the complex flavors of every cup, creating a refined and memorable experience for every guest. The café also offers a curated selection of plant-based pastries and sandwiches, combining wholesome ingredients with innovative recipes to provide delicious, sustainable options for all-day dining. Whether you’re stopping by for a coffee break or enjoying a light meal, FRAME Café is committed to offering thoughtfully crafted refreshments that align with a modern, mindful lifestyle.

EAT

YUi offers a modern take on Japanese ramen, blending traditional flavors with a health- conscious approach. Using locally sourced ingredients like antibiotic-free chicken and fresh vegetables, we craft rich broths that are slow-cooked for 16 hours, and our noodles are made in-house with premium Japanese flour. Every dish, from our signature ramen to hand-made bao, is designed to deliver both wholesome and delicious dining experiences, perfect for those seeking quality, comfort, and mindful eating.