NEW ARRIVALS
SHOP NOW
  • /
  • /
F/CE.
Shrink Nylon Game Shirt
1,380 AED
0 AED
1,380 AED
F/CE.
Lightweight Wide Trousers
1,115 AED
0 AED
1,115 AED
NEIGHBORHOOD
NH . Tee SS-16
350 AED
0 AED
350 AED
NEIGHBORHOOD
Savage LW Denim Painter Pants
2,505 AED
0 AED
2,505 AED
NEIGHBORHOOD
Memorial Utility Pants
1,645 AED
0 AED
1,645 AED
PAREL STUDIOS
Saana Luma Shorts
700 AED
0 AED
700 AED
PAREL STUDIOS
Opus T-Shirt
375 AED
0 AED
375 AED
PAREL STUDIOS
Atlas Vest 2.0
1,075 AED
0 AED
1,075 AED
COME SUNDOWN
Stacks Pants
485 AED
0 AED
485 AED
COME SUNDOWN
Entomology Shorts
345 AED
0 AED
345 AED
COME SUNDOWN
Stacks Jacket
565 AED
0 AED
565 AED
MEANSWHILE
Nylon Luggage Cargo Shorts
1,070 AED
0 AED
1,070 AED
SOAR RUNNING
Long Summer Shorts
835 AED
0 AED
835 AED
SOAR RUNNING
Graphene Vest
975 AED
0 AED
975 AED
SOAR RUNNING
Race Tee
455 AED
0 AED
455 AED
SOAR RUNNING
Hot Weather Tee
520 AED
0 AED
520 AED
SOAR RUNNING
Eco Tech Tee
440 AED
0 AED
440 AED
SOAR RUNNING
Trail Shorts
960 AED
0 AED
960 AED
SOAR RUNNING
Run Shorts
565 AED
0 AED
565 AED
SOAR RUNNING
Marathon Shorts
850 AED
0 AED
850 AED
SATISFY
Justice Cordura Hydration Vest 5L
1,520 AED
0 AED
1,520 AED
SATISFY
AuraLite Pleated T-Shirt
875 AED
0 AED
875 AED
SATISFY
Space-O Singlet
675 AED
0 AED
675 AED
SATISFY
Power Silk 9 Half Tights
920 AED
0 AED
920 AED
F/CE.
Pertex Light Weight Shorts
1,070 AED
0 AED
1,070 AED
F/CE.
Stowable Transform Jacket
1,660 AED
0 AED
1,660 AED
F/CE.
Mesh FCE Print Tee
600 AED
0 AED
600 AED
F/CE.
Pertex Tech Raglan Tee
905 AED
0 AED
905 AED
F/CE.
Layering Utopia Vest
1,740 AED
0 AED
1,740 AED
F/CE.
2.5 Layer Pin Truck Wide Trousers
1,505 AED
0 AED
1,505 AED
F/CE.
15D Nylon Ripstop Shirt
1,420 AED
0 AED
1,420 AED
CMF OUTDOOR GARMENT
Kiltic Shorts
1,030 AED
0 AED
1,030 AED
CMF OUTDOOR GARMENT
Cord Pants
945 AED
0 AED
945 AED
CMF OUTDOOR GARMENT
PB JACKET
1,800 AED
0 AED
1,800 AED
MEANSWHILE
Amphibious Board Shorts
820 AED
0 AED
820 AED
MEANSWHILE
Minotech® Fatigue Side Zip Pants
1,285 AED
0 AED
1,285 AED
WEEKLY HIGHLIGHTS

CAYL

Built for movement, designed for the outdoors. The new season blends technical performance with clean design—lightweight layers, trail-ready details, and everyday functionality.⁠
Shop Now

NANAMICA

Functional design meets relaxed tailoring—built for comfort, movement, and everyday wear.⁠
Shop Now

OAKLEY

A bold revival of a '90s icon. Sculpted frames, modern performance, and signature Prizm™ lenses for everyday clarity.⁠ ⁠
Shop Now
FOOTWEAR
SHOP NOW
  • /
  • /
ASICS
Gel Kayano 14 "Arctic Sky Pure Silver"
625 AED
0 AED
625 AED
ASICS
Gel-DS Trainer 14 "Lichen Rock"
425 AED
0 AED
425 AED
ASICS
Gel-Nimbus 10.1 "Moonrock Truffle Grey"
725 AED
0 AED
725 AED
ASICS
Gel-Nimbus 10.1 "White Rainy Lake"
725 AED
0 AED
725 AED
ASICS
Gel-Kayano 20 "White Pure Silver"
725 AED
0 AED
725 AED
ASICS
UB10-S Gel-Kayano 20
895 AED
0 AED
895 AED
ASICS
UB10-S Gel-Kayano 20
895 AED
0 AED
895 AED
ASICS
UB10-S Gel-Kayano 20
895 AED
0 AED
895 AED
NORDA
005 "Neve"
1,430 AED
0 AED
1,430 AED
NORDA
001 RZ Edition "Vermillion"
1,335 AED
0 AED
1,335 AED
MERRELL 1TRL
Agility Peak 5 Trek
720 AED
0 AED
720 AED
MERRELL 1TRL
Agility Peak 5
770 AED
0 AED
770 AED
ON
Cloudmonster Hyper 1 "Black Lima"
1,050 AED
0 AED
1,050 AED
ON
Cloudrunner 2 "White Horizon" (Womens)
740 AED
0 AED
740 AED
ON
Cloudmonster Hyper 1 "Red Cream" (Womens)
1,050 AED
0 AED
1,050 AED
ON
Cloudmonster 2 "Cream Horizon" (Womens)
860 AED
0 AED
860 AED
NORDA
005 "Neve"
1,430 AED
0 AED
1,430 AED
NORDA
001 RZ Edition "Vermillion"
1,335 AED
0 AED
1,335 AED
MERRELL 1TRL
Moab 2 Mesa Luxe
725 AED
0 AED
725 AED
MERRELL 1TRL
Moc Speed Streak Evo
720 AED
0 AED
720 AED
MERRELL 1TRL
Moab Speed 2 Gore-Tex BL
770 AED
0 AED
770 AED
MERRELL 1TRL
Agility Peak 5 Trek
720 AED
0 AED
720 AED
MERRELL 1TRL
Agility Peak 5
770 AED
0 AED
770 AED
ON
Cloudsurfer Trail 1 "Eclipse"
765 AED
0 AED
765 AED
LIFESTYLE & ACCESSORIES
SHOP NOW

BROWNBOOK

After nearly two decades, Brownbook turns its focus inward, dedicating this issue to the city it calls home—Dubai.
Shop Now

HASAMI PORCELAIN

Timeless elegance and multifunctional design by Japan's Finest
Shop Now
FRAME ZINE
READ MORE
SUMMER NIGHT STRIDE

SUMMER NIGHT STRIDE

Dubai summer evenings are made for running. Especially when you’re cruising through 5K along the glowing lights of the D3 Canal, guided by FRAME RUN CLUB’s June playlist,...
URBAN OASIS

URBAN OASIS

As Dubai's temperatures rise, FRAME offers a sonic retreat with our June playlist, Urban Oasis. 
Miles & Rhymes: Fresh Beats for 15K at Sunrise

Miles & Rhymes: Fresh Beats for 15K at Sunrise

This May, FRAME RUN CLUB presents "Miles & Rhymes":A carefully crafted selection of hip-hop tracks designed to fuel your 15K long run with fresh energy, steady beats, and...