• Inside FRAME Vol. 6

    Inside FRAME Vol. 6

    Inside Frame Vol. 6 When the peaked cap is off, this globetrotter dressed in Brain Dead with some Nike SB dunks rides into the sunset on Harley Davidson’s cruiser bike. Ahmad Almuhairi tells his journey through discovering his personal style and passion in motorcycles. How did you get into the game?   I started from the bottom-up, from sneakers. I used to be like...
  • Dreamland Syndicate "Postboredom"

    Dreamland Syndicate "Postboredom"

    Dreamland Syndicate Postboredom “The cities have exhausted us and we have started to feel bored and anxious. We imagined a different course of history, a Haight-Ashbury 60s hippie-beatnik-pre punk community. We have exhausted our cities and started to seek autonomy inside of a cyber syndicate. The end of boredom is a shift in a way we experience time and seek new rituals. Post-boredom is...
  • Inside FRAME Vol. 5

    Inside FRAME Vol. 5

    Inside Frame Vol. 5 One of the most rewarding aspects in realizing FRAME’s vision to develop a premium lifestyle and inspire people to discover the art of hype, is meeting like-minded people who share the same love for this culture. In the next few volumes, we will be meeting up with friends who are “inside” FRAME’s universe and learn more about their inspiration and...
  • Inside FRAME Vol. 4

    Inside FRAME Vol. 4

    Inside Frame Vol. 4 He’s the guy you want to go to when it comes to skateboarding. Scurrying the crowd from one end of the skate park to the other at FRAME’s monthly skate jams, Jeff radiated as he swooshes on his signature F***ing Awesome deck. The true OG “Kuya Jeff” walks us through his journey into skateboarding and his love for punk rock...
  • Inside FRAME Vol. 3

    Inside FRAME Vol. 3

    Inside Frame Vol. 3 If you ever visited FRAME in person, you might have had the opportunity of engaging in a conversation with this lanky gentleman in round gold framed specs, wearing rare Nixon watch that reads out the time, and strolling in mismatched Nike Dunks. Beaming as he walks you through the floor, conversations about his eccentric approach to fashion, music, and life...
  • Inside FRAME Vol. 2

    Inside FRAME Vol. 2

    Inside Frame Vol. 2 There is only one man behind the lens, capturing and creating pretty much all the content in FRAME’s universe from retail product shots, graphic posters, website pages, to coffee and even ramen shoots. Russel Inocencio dives into his passion for graphic design, art of photography, and love for Star Wars. Tell us a little bit about yourself. My name is...
  • Inside FRAME Vol. 1

    Inside FRAME Vol. 1

    Inside Frame Vol. 1 Most people know Peter as a man of very few words and quite inscrutable. In the first edition of Inside Frame, the founder of FRAME opens the door to his personal space and shares his passion as an avid collector. Walk us through your 24-hour day. My day starts at 9AM. A small number of the crew are still coming...
  • FRAME Tapes Vol. 5

    FRAME Tapes Vol. 5

    We're back with the 5th edition of FRAME TAPES with a very special guest, the true OG, Frezidante. Big Frez blesses us with juicy vices to help us tune out fro all that's going on right now in the world. Tune into this mixtape and let your soul bounce. Artwork by: @rawsil & @frezidante
  • FRAME Skate Jam 8

    FRAME Skate Jam 8

    “That was scary.” Thanks to everyone who came through to jam with us on Frame Skate Jam 8 and brought the beautiful vibe of joy and celebration of skateboarding.   Check out the recap below and see you next month!
  • FRAME&Friends - Fashion Forward 19

    FRAME&Friends - Fashion Forward 19

    FRAME is proud to present ‘FRAME and FRIENDS,’ a special collaboration project with 4 local brands; Too Dark To See Tomorrow, ANTHLGY, Shabab and Lahjtna, during the October Edition of Fashion Forward Dubai. Each unique t-shirt designed by the 4 local brands were screen printed by the founder of the emerging label INDVLST. The designs are printed on t-shirts that are made of 100%...
  • FRAME Skate Jam 7

    FRAME Skate Jam 7

    Did you miss the last FRAME Skate Jam?!No worries, this month we’re back with the 7th edition of the Skate Jam. The weather is getting better, your friends are back from their summer vacation – there is no better time to enjoy a good skate contest! Call your friends, parents, their parents, your kids and future wife or husband to join us to on...
  • FRAME Tapes Vol. 4

    FRAME Tapes Vol. 4

    The fourth edition of FRAME TAPES is a mix by our close friend Ahmed "Maz". Since Maz is not a DJ nor a musician makes this tape is even more special. This mix is a pure appreciation and tribute to the hip-hop most influential producer J-Dilla. James Dewitt Yancey a.k.a J-Dilla was a beat maker and producer who emerged in the mid-1990s underground scene...
  • Come Sundown - Dubai Souk

    Come Sundown - Dubai Souk

    Come sundown is the brainchild of Marcus Dixon and Jim Turvey. Based in Australia, they celebrate strange love for our planet and abstract story telling through graphic tees. They present this full of positive fantasy and with almost complete absence of common sense. “More often than not we just try to keep ourselves happy and make things we think are funny or strange. If...
  • FRAME Skate Jam 6

    FRAME Skate Jam 6

    Frame Skate Jam is coming back this month with the 6th edition. Frame Skate Jam is an opportunity to gather the community to celebrate the art of skateboarding and to have fun together. As part of our ongoing mission to contribute to the development of the local skate scene once every month. We organize this event to educate and inspire. Join us to celebrate...
  • FRAME Tapes Vol. 3 "Desert Kids"

    FRAME Tapes Vol. 3 "Desert Kids"

    The third edition of FRAME TAPES is a mix by our friend @DJLiutik, featuring the music of artists from the Middle East region. “Desert Kids” is the name of this sound experience. FRAME TAPES Vol.3 is a pure juice of fresh sound and beautiful vibe that touches the heart and inspires the mind. "Desert Kids" is exactly what we need to hydrate our souls...
  • Neighborhood SS19 Editorial

    Neighborhood SS19 Editorial

    Neighborhood is one of the OG brands from the Ura-Harajuku movement that cultivated the idea of transcending streetwear from self-expression on a graphic t-shirt to the culture of premium lifestyle. Shinsuke Takizawa, the founder of Neighborhood, is a master in breaking down his ideas into elements and transmutes them into one big beautiful picture of unique styles by using streetwear as his tool. The...
  • Dreamland Syndicate SS19 "Zerowork"

    Dreamland Syndicate SS19 "Zerowork"

    Dreamland Syndicate was born from boredom with an ironically optimistic vision to escape dissatisfaction and destroy frustration caused by the devastating routine of modern life. The idea for SS19 collection "Zerowork" is a metaphor for breaking through vapidity and let yourself enjoy the state of just "being" involved into leisure. In order to conceptually complement it, we've reached out our talented friends WYWY for...
  • FRAME Tapes Vol. 2

    FRAME Tapes Vol. 2

    The second release of FRAME TAPES was mixed by our good friend Sizer. Sizer blessed us with sets of beautiful sets of Afro House full of joy and peace. Hope you enjoyed those mixes half as much we enjoyed catching up with Sizer for the short Q&A about his perspective on music and taste in sound. What's the role of music in your life?...
  • Comme des Garçons "An Act In Play"

    Comme des Garçons "An Act In Play"

    "An act in Play" A story by FRAME about being "actors" in the never-ending story of life When special moments become memories, people and places can have a deeper meaning. In every moment in life, we keep writing the next chapters and playing continuous scenes of reality. Comme Des Garcons Play is a diffusion line that allows avant-garde empire of Rei Kawakubo to have...
  • FRAME Tapes Vol. 1

    FRAME Tapes Vol. 1

    Music is the primary source of our inspiration and plays a significant role in shaping our perspective. Frame Tapes is a series of mixtapes produced and mixed by our friends who shares the same depth of love and interest to the most beautiful form of art in the whole universe. For the first tape, we've been fortunate to get FUZZZ on the mix. FUZZZ...