• FRAME Vol. 10

    FRAME Vol. 10

    Inside Frame Vol. 10 Stories of the universe inside Frame returns with an insider, Mustafa Al Hammad. Passing through the heritage district, he recounts on the journey back to a region where he is reconnecting with a familiar culture and redefining his passion for craftsmanship and the world of fashion. Tell us about yourself. Mustafa. 26 years old. Saudi Arabian. Moved to Dubai in...
  • Butter Goods

    Butter Goods

    Butter Goods May 20, 2021 On the other side of our planet, upon a massive island which is the continent and country – Australia, two childhood friends Garth Mariano and Matt Evans found their destiny in shaping,supporting and championing the local skate scene to a global audience. Today’s story is about the highly concentrated – much like its name – skate brand from Perth,...
  • Staff Picks Vol. 20

    Staff Picks Vol. 20

    STAFF PICKS A COMME DES GARÇONS SPRING March 17, 2021 The FRAME staff step into their daily routines this spring with their picks from the latest arrivals of the Comme des Garcons line-up. Matching his lively personality, Amirlan hits the shop floor in a set of the vibrant Comme des Garcons SHIRT. Mustafa, on the other hand, dons a classic mix-garment washed set by...
  • CDG Play Box

    CDG Play Box

    COMME DES GARÇONS PLAY BOX COMME DES GARÇONS PLAY BOX Comme des Garçons PLAY is a diffusion line of the Japanese brand Comme des Garçons.Founded by the revered fashion designer Rei Kawakubo, PLAY’s iconic heart logo with a set of eyes has amassed a global fan-base since its launch in 2002. Comme des Garçons PLAY is a diffusion line of the Japanese brand Comme...
  • FRAME Vol. 9

    FRAME Vol. 9

    Inside Frame Vol. 9 Returning with a special kama muta edition just in time for Valentine’s Day, FRAME's content creator Clara and coffee guru Victor recount their romantic anecdote and shared appreciation for artisanship and give the perfect dinner date recipe.   How did you two first meet? V: We met at school party where I saw Clara standing next to a mutual friend...
  • Staff Picks Vol. 19

    Staff Picks Vol. 19

    STAFF PICKS A WINTER DAY IN THE LIFE OF VICTOR January 28, 2021 In this week’s Staff Picks we tag along with fellow staff member Victor to see how he spends his time during a typical winter day in Dubai. We catch Victor styling pieces from Nanamica, BLACK Comme des Garcons and Comme des Garcons Shirt as he commutes to work, relaxes at the...
  • Sci-Fi Fantasy

    Sci-Fi Fantasy

    Sci-Fi Fantasy January 21, 2021 As long as capitalism is omnipresent in today’s world, skateboarding is not a lucky one who could escape the virus of commercialization. Today’s story is about Sci-Fi Fantasy, the brand that represents the complete freedom from corporate mentality with full ambiguity and fun that comes with it. To understand Sci-Fi Fantasy, we need to know the story of it’s...
  • Build A Skateboard

    Build A Skateboard

    SKATEBOARD ASSEMBLY TUTORIAL January 14, 2021 Whether you’re a newbie just getting into skating or you’re simply starting a new DIY project, assembling your own skateboard is quick, easy, and fun. Grab your equipment and tools, and prepare yourself for the skating season. WHAT YOU WILL NEED 1. Skate deck 2. A pair of trucks (2) 3. A set of wheels (4) 4. Skate...
  • Staff Picks Vol. 18

    Staff Picks Vol. 18

    STAFF PICKS Volume 18 December 17, 2020 2020 was the year of new norms with unexpected transformations. FRAME team greets the holiday season and prepares to ring in the new year in our signature FRAME style. The holiday edition of Staff Picks is ultimate guide on gifting friends and family and showing a well-deserved self-love. MUSTAFA What's your new year's resolution? To hit the...
  • Staff Picks Vol. 17

    Staff Picks Vol. 17

    STAFF PICKS   Volume 17 November 12, 2020 STYLE #33 STYLE #34
  • Dime


    DIME November 15, 2020 In an industry where you can create without any boundaries, having fun is part of the profession. The brand that epitomizes the embracement of true self, Dime proves how you can make it big without selling out.     It all started when a group of friends formed a skate crew and filmed their adventures around Montreal. Dime grew into...
  • Staff Picks Vol. 16

    Staff Picks Vol. 16

    STAFF PICKS   Volume 16 November 8, 2020 STYLE #31 STYLE #32
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