Rassvet, also known as Paccbet, is a Russian skate brand created by skateboarder Gosha Rubchinskiy in 2016. The brand, whose name means "sunrise" in Russian, signifies a new dawn in post-Soviet youth culture and streetwear. Rassvet combines street style with high-fashion, featuring apparel, footwear, and skate decks. It has partnered with Russell Athletic and Hi-Tec, consolidating its unique position in the skate and fashion scenes. By providing an authentic voice and original designs, Rassvet bridges East and West, uniting youth through skateboarding and fashion.