Nike SB, short for Nike Skateboarding, is a subdivision of Nike that focuses on skateboarding footwear and apparel. Launched in 2002, the brand marked Nike's determined entry into the skateboarding market. With a stable of professional skateboarders, unique designs, and innovative technologies, Nike SB has successfully bridged the gap between sport and culture. Known for iconic models like the SB Dunk, Stefan Janoski Max, and more recently the Nyjah Free, Nike SB has made significant contributions to the skateboarding community while also gaining widespread appeal in the streetwear and sneaker enthusiast world.