New Balance is an American footwear brand founded in 1906 by William J. Riley. Known for its high-quality and performance-oriented athletic shoes, New Balance offers a wide range of products for various sports such as running, basketball, and baseball. Over the years, the brand has also made significant inroads into lifestyle footwear, popularizing classic models like the 574, 990, and more. Its commitment to domestic manufacturing, particularly in the US and UK, sets it apart in the industry. New Balance advocates for "Endorsed by No One," reflecting its products' reputation rather than celebrity endorsements.