Bianca Chandon, launched in 2014 by Alex Olson, is a brand born out of affection for late-70s subcultures and the essence of DIY expression. Olson's unique approach effortlessly blends elements of counterculture with modern streetwear, resulting in a unique aesthetic that's both nostalgic and forward-thinking. Bianca Chandon isn't just a brand – it's a celebration of subcultures past and present, encapsulated in garments that speak to the non-conformist spirit of the era that inspired it.