Established in Kobe, Japan, ASICS is a globally recognized sportswear brand, excelling in athletic footwear, apparel, and accessories. Founded in 1949 by Kihachiro Onitsuka, ASICS, an acronym for the Latin phrase "Anima Sana In Corpore Sano" – "a sound mind in a sound body" – encourages a harmonious lifestyle, stressing the role of physical activity for overall well-being. Evolving from a basketball shoe producer to a brand renowned for high-performance gear, ASICS leverages cutting-edge technology to elevate comfort and support, promising athletes optimum performance.