Pop Trading Company, based in Amsterdam, bridges skate culture with refined menswear. Founded by Peter Kolks and Ric van Rest in 2013, it's evolved into a distinguished European skate and fashion brand. While deeply rooted in skateboarding, the brand emphasizes minimalistic designs, premium materials, and nuanced branding. Beyond attire, they're active within the skate community, hosting events and launching skate videos. Their fusion of fashion and skate encapsulates authenticity, resonating with enthusiasts in both realms.