OBEY

Obey Clothing, founded in 2001 by artist Shepard Fairey, merges streetwear with social activism. Inspired by Fairey’s iconic “Obey Giant” campaign, the brand features bold graphics and charged messages. With deep roots in punk, skate, and counterculture movements, Obey’s clothing stands as more than fashion—it’s a medium for cultural statements. The brand’s influence continues to resonate worldwide, blending provocative art with street-ready apparel