Events
FRAME | ASICS MATCHA WORKSHOP
Written and Edited By: Nathaniel Enriquez
Photography By: Bekzat Juman
To celebrate the release of the highly anticipated Asics OCHA ZOME Collection, ASICS and FRAME collaborated to create a matcha workshop event.
Recognizing the growing fascination with matcha and its cultural significance, the event aimed to provide FRAME customers with a comprehensive understanding of this revered Japanese tea. The workshop served as a platform for participants to immerse themselves in the world of matcha, exploring its history, cultivation, preparation techniques, and even its modern-day applications.
As participants stepped into the shop, they were greeted by an Asics X FRAME OCHA ZOME Collection installation, inspired by traditional Japanese tea houses, with the Asics GEL-LYTE III OG OCHA ZOME and GEL-LYTE V OCHA ZOME front and center.
The event began with an introductory session, where attendees were introduced to the overarching concept of the Asics OCHA ZOME Collection and its synergy with the essence of matcha. Emphasizing the shared values of authenticity, craftsmanship, and mindfulness, the speakers set the tone for the workshop, conveying the profound symbolism behind the collaboration between ASICS and FRAME.
The participants eagerly delved into the educational component of the workshop. An expert in the field of matcha was present to guide the attendees through an enlightening journey.
By the end of the workshop, the attendees departed with not only a newfound knowledge of matcha but also a deep appreciation for the meticulous craftsmanship, cultural significance, and sensory pleasures that surround this extraordinary tea.
The ASICS and FRAME collaboration had successfully cultivated a community of matcha enthusiasts who were inspired to continue their journey into the world of this ancient tea, armed with the insights gained from the immersive workshop experience.
The Asics GEL-LYTE III OG OCHA ZOME and GEL-LYTE V OCHA ZOME are now available in-store and online.
