Franchise

Founded by Justin Montag, FRANCHISE began as a medium to highlight the underexplored facets of basketball culture. Today, it has expanded beyond a magazine, encompassing a gallery, record label, and a clothing line, reflecting the diverse interests of Montag and his partners. FRANCHISE celebrates the intersection of sports, art, and culture, using various platforms to push the boundaries of conventional basketball discourse. The clothing line extends this ethos, offering designs inspired by the sport and its influence on global culture. FRANCHISE stands as a testament to basketball's multidimensional impact, weaving together threads of sport, music, fashion, and art.
Fastbreak Fantasy T-Shirt

FRANCHISE

155 AED 310 AED

Issue 07 SS Tee

FRANCHISE

145 AED 290 AED

Footwork Long Sleeve T-Shirt

FRANCHISE

180 AED 360 AED

Issue 07 Bundle Magazine

FRANCHISE

90 AED 180 AED

Art Advising Services Tee

FRANCHISE

155 AED 310 AED

Meta-Physical T-Shirt

FRANCHISE

145 AED 290 AED

Ultimate Fantasy T-Shirt

FRANCHISE

145 AED 290 AED

Fastbreak Hoodie

FRANCHISE

413 AED 825 AED

All Time Sweatshirt

FRANCHISE

413 AED 825 AED

Copy Copy Copy Long Sleeve Tee

FRANCHISE

180 AED 360 AED

Milano / Tennesse Long Sleeve Tee

FRANCHISE

155 AED 310 AED

The New Age Tee

FRANCHISE

180 AED 360 AED

West Coast Eclecticism Tee

FRANCHISE

155 AED 310 AED

Paint Your Past Long Sleeve T-Shirt

FRANCHISE

165 AED 330 AED

Music T-Shirt

FRANCHISE

145 AED 290 AED