Franchise
Founded by Justin Montag, FRANCHISE began as a medium to highlight the underexplored facets of basketball culture. Today, it has expanded beyond a magazine, encompassing a gallery, record label, and a clothing line, reflecting the diverse interests of Montag and his partners. FRANCHISE celebrates the intersection of sports, art, and culture, using various platforms to push the boundaries of conventional basketball discourse. The clothing line extends this ethos, offering designs inspired by the sport and its influence on global culture. FRANCHISE stands as a testament to basketball's multidimensional impact, weaving together threads of sport, music, fashion, and art.
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