FRAME LANE

Road, trail and the distance between.

FRAME LANE is Frame's athlete team — created to connect performance, community, and the stories behind the run.

The team begins with three athletes across road, trail, and ultra-distance running. Each athlete carries a different story, a different discipline, and a different relationship with effort. What connects them is consistency, curiosity, and the commitment to keep moving forward.

FRAME LANE was created to build a deeper relationship between athletes, product, performance, and the running community we are growing through FRAME RUN CLUB. This is not only a team of runners — it is a way to document the people shaping the culture of running around us.

Why FRAME LANE EXISTS

Running in the GCC is changing. It is no longer only about weekly community runs or race-day results — it is becoming a culture shaped by road sessions, track work, desert trails, mountain races, long-distance goals, and the people who bring those worlds together.

FRAME LANE was created to give that movement a more personal form. Through this team, we want to support runners who are actively shaping how the sport is seen, practiced, and shared — some chasing road performance, some drawn to technical trails, some building brands, raising families, preparing for ultras, or balancing training with demanding professional lives.

Not a traditional ambassador program

FRAME LANE is not built first around reach, follower count, or one-off product posts. It is an athlete team built around relationship.

The goal is not simply to ask athletes to represent Select Frame — it is to support their own goals, document their process, and create a bridge between individual performance and the wider running community. FRAME LANE is about long-term storytelling, shared training, race preparation, product feedback, and community connection.

It is not about asking athletes to stand in front of the brand. It is about building something with them.

FRAME LANE and FRAME RUN CLUB

FRAME RUN CLUB remains the foundation of our running community — it is where we meet, train, connect, and grow together. FRAME LANE does not replace FRAME RUN CLUB. Instead, it adds another layer to it.

FRAME LANE athletes connect with the community through selected sessions, race preparation, road and trail programs, product feedback, storytelling, and future training projects.

The relationship is simple:

FRAME RUN CLUB is the community.
FRAME LANE is the athlete team that brings experience, perspective, and
performance back into that community.

Together, they create a space where running can be more than a session, a race, or a result.

It can become culture.

Links:
@FRAMERUNCLUB
STRAVA

The First Athletes

FRAME LANE begins with three athletes.
01 / Mohammad Alshafiei
02 / Anton Malakhov
03 / Karis Brown

01 / Mohammad Alshafiei

01 / Mohammad Alshafiei
Discipline
Road Running
Home Base
United Arab Emirates
Links
Instagram Flight Apparel
Focus
Marathon performance, road running, consistency, entrepreneurship, community.
About
Mohammad never planned to become a runner. In June 2022, after reading Can’t Hurt Me by David Goggins, he laced up his shoes and signed up for a marathon with no running background. Six months later, he stood on the start line of his first full marathon.

What began as a personal challenge quickly became a way of life. Since then, running has become the lens through which Mohammad explores his potential — moving from first-time marathon finisher to a sub-3-hour marathoner at the 2025 Berlin Marathon.

An Emirati runner and co-founder of FLIGHT Apparel, Mohammad brings discipline, consistency, and entrepreneurial energy to FRAME LANE. His work with FLIGHT reflects the same commitment that drives his running: building something that serves, supports, and inspires the running community.

For Mohammad, running is not only about racing. It is about discovering what is possible when curiosity becomes commitment, and commitment becomes a way of life.

FRAME LANE 01.

02 / Anton Malakhov

02 / Anton Malakhov
Discipline
Trail Running
Home Base
United Arab Emirates
Links
Instagram
Focus
Trail performance, technical terrain, mountain environments, mid-distance trail racing.
About
Anton’s passion for trail running is rooted in a lifelong pull toward the mountains.

Born in Moscow and raised in London, Anton was drawn to mountain environments from a young age. During university and after, he spent years around mountain sports — from backcountry skiing to rock climbing and alpinism.

After a shoulder injury shifted his focus to running, the road quickly led to the trails. What began as a limitation became a new way of moving through the mountains.

For Anton, trail running is the ultimate way of living the mountains.

He competes regularly as a way to test himself and measure progress, with recent results including a win at Ultra Trail Dubai 30K and a podium at GOAT 35K. His current focus is mid-distance trail performance, with a particular draw toward fast downhills, technical climbs, and the discipline required to move efficiently through difficult terrain.

Off the trails, Anton is an energy lawyer, humanities scholar, and cat dad — bringing the same curiosity and precision to life outside running as he does to the mountains.

FRAME LANE 02.

03 / Karis Brown

03 / Karis Brown
Discipline
Trail Running
Home Base
GCC
Links
Instagram Strava
Focus
Ultra-trail racing, endurance, mountain running, community, legacy.
About
Karis was a road runner who entered a mountain race, won it, and never looked back.

Five years on, she has completed 15 ultra-trail races, including wins at AlUla Trail 50K, Himam Oman 50K, GOAT 100K, and the Everest Marathon, plus a sixth-place finish in her category at UTMB CCC.

An Aussie at heart, the GCC has been home for the last 13 years.

Her philosophy is simple: you have one life, so spend it finding out what you are capable of, and have as much fun as possible along the way.

A mum of two girls and former lawyer, Karis wants to leave a legacy that teaches her daughters to pursue their passions at full velocity.

She is as invested in seeing other trail runners grow and thrive as she is in chasing her own next start line. This year, that means taking on Diagonale des Fous — 180 km of pure adventure.

FRAME LANE 03.

01 / Mohammad Alshafiei

01 / Mohammad Alshafiei
Discipline
Road Running
Home Base
United Arab Emirates
Links
Instagram Flight Apparel
Focus
Marathon performance, road running, consistency, entrepreneurship, community.
About
Mohammad never planned to become a runner. In June 2022, after reading Can’t Hurt Me by David Goggins, he laced up his shoes and signed up for a marathon with no running background. Six months later, he stood on the start line of his first full marathon.

What began as a personal challenge quickly became a way of life. Since then, running has become the lens through which Mohammad explores his potential — moving from first-time marathon finisher to a sub-3-hour marathoner at the 2025 Berlin Marathon.

An Emirati runner and co-founder of FLIGHT Apparel, Mohammad brings discipline, consistency, and entrepreneurial energy to FRAME LANE. His work with FLIGHT reflects the same commitment that drives his running: building something that serves, supports, and inspires the running community.

For Mohammad, running is not only about racing. It is about discovering what is possible when curiosity becomes commitment, and commitment becomes a way of life.

FRAME LANE 01.

02 / Anton Malakhov

02 / Anton Malakhov
Discipline
Trail Running
Home Base
United Arab Emirates
Links
Instagram
Focus
Trail performance, technical terrain, mountain environments, mid-distance trail racing.
About
Anton’s passion for trail running is rooted in a lifelong pull toward the mountains.

Born in Moscow and raised in London, Anton was drawn to mountain environments from a young age. During university and after, he spent years around mountain sports — from backcountry skiing to rock climbing and alpinism.

After a shoulder injury shifted his focus to running, the road quickly led to the trails. What began as a limitation became a new way of moving through the mountains.

For Anton, trail running is the ultimate way of living the mountains.

He competes regularly as a way to test himself and measure progress, with recent results including a win at Ultra Trail Dubai 30K and a podium at GOAT 35K. His current focus is mid-distance trail performance, with a particular draw toward fast downhills, technical climbs, and the discipline required to move efficiently through difficult terrain.

Off the trails, Anton is an energy lawyer, humanities scholar, and cat dad — bringing the same curiosity and precision to life outside running as he does to the mountains.

FRAME LANE 02.

03 / Karis Brown

03 / Karis Brown
Discipline
Trail Running
Home Base
GCC
Links
Instagram Strava
Focus
Ultra-trail racing, endurance, mountain running, community, legacy.
About
Karis was a road runner who entered a mountain race, won it, and never looked back.

Five years on, she has completed 15 ultra-trail races, including wins at AlUla Trail 50K, Himam Oman 50K, GOAT 100K, and the Everest Marathon, plus a sixth-place finish in her category at UTMB CCC.

An Aussie at heart, the GCC has been home for the last 13 years.

Her philosophy is simple: you have one life, so spend it finding out what you are capable of, and have as much fun as possible along the way.

A mum of two girls and former lawyer, Karis wants to leave a legacy that teaches her daughters to pursue their passions at full velocity.

She is as invested in seeing other trail runners grow and thrive as she is in chasing her own next start line. This year, that means taking on Diagonale des Fous — 180 km of pure adventure.

FRAME LANE 03.

The First Chapter

This is the first chapter of FRAME LANE.

Three athletes.
Three different paths.
One shared direction.

Road, trail, and the distance between.

FRAME LANE begins here.