TRIPLE 5 SOUL
555 Soul was born from a shop in the Lower East Side in 1989 with a sewing machine in the front and a clubhouse in the back. The store was a hub for artists, musicians, and designers. It was an era of creative energy, full of indie magazines and record labels, mix-tape DJs, and hand-made fashions. It was a lifestyle without the internet, cell phones, or Amazon. It was New York City in the 90s - electric, unpolished, and bubbling with potential. The culture at 555 was vibrant, fresh, and collaborative. Founder Camella Elke are relaunching the brand with the intention to tell stories; not only to reveal their legacy, but also to tell stories of this generation. The collection will be a nod to Elke humble beginnings at 151 Ludlow St., and her current inspiration as an artist.
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