Picture Wheel Co. is a renowned skateboard wheel company hailing from Australia. Known for their high-quality urethane wheels, the brand caters to all levels of skaters, from the amateur to the professional. The brand's ethos revolves around supporting and promoting skateboarding culture and its riders, showcased by its dedication to sponsoring upcoming talents. Picture Wheel Co.'s products stand out due to their unique, vibrant graphics and consistent performance, making them a popular choice among skaters globally.