Eli Russell Linnetz, also known as ERL, is a fashion designer, director, and photographer. He is best known for his work with Kanye West and Lady Gaga. Born and raised in Venice, California, Linnetz's fashion label, ERL, encapsulates the Californian spirit with an emphasis on comfort, colour, and a certain nonchalant attitude towards fashion. The label's collections feature relaxed silhouettes, retro influences, and a bold color palette that reflects the sunny and laid-back California lifestyle. ERL is part of the new wave of fashion brands blurring the lines between high fashion and streetwear, with collections that are authentic, playful, and eccentric.