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Taking place on the 30th of September 2022 in Dubai Design District, FRAME hosted a private party celebrating its re-opening. After being closed for almost five months, FRAME opens its doors with a fresh new look, unveiling its industrial look by Japanese architect and designer Jo Nagasaka.

Shot and Edited by: Bekzat Juman & Nathaniel Enriquez

Written by: Nathaniel Enriquez

The party kicked off with music from Dubai based DJ, Motion, playing tunes ranging from house to hip hop.

The attendees were the first to see a glimpse into the future of FRAME. Featuring their very own FRAME Apparel, ranging from high quality basic tees to hats.

Celebrating the intersections of FRAME, Cafe FRAME and YUI also celebrated their re-opening. With YUI revealing their new logo created by Tokyo based artist @face_oka and an all new improved menu to go with the new space, serving the classic fan favorites from coffee, tea, yakitori and ramen.

For visitors who showed up, they got the chance to take home a limited edition FRAME & YUI tote bag and an exclusive tee celebrating the rebranding and reopening.

Check out the recap photos above and make sure to visit us!

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