ABOUT BRANDS: ROA

ROA is an Italian shoe brand founded in 2015, born from the collaboration between Slam Jam’s creative team and technical footwear designer Maurizio Quaglia after his meeting with Slam Jam founder Luca Benini.

“We wanted to create something that wasn’t just functional but also spoke to the modern adventurer," says Quaglia.

With a background in high-end fashion and a love for the outdoors, Quaglia recognized a gap in the market.

Since then, the team and the project have grown rapidly, earning a strong reputation in the industry by utilizing technically advanced and experimental materials, high-quality construction, and modern design.

They have boldly showcased modern and progressive technical design, both in form and function. Their clothing collection pushes boundaries even further, positioning ROA as a potential leader in the functional fashion industry. Each piece reflects their meticulous attention to detail and fearless exploration of new design frontiers.

At FRAME, we are committed to bringing brands that seamlessly blend innovation, functionality, and style—ROA fits this vision perfectly.

The FW 2024 collection epitomizes this ethos, blending strength and fragility through an eclectic mix of durable fabrics and flexible elements. This interplay of contrasts—between hard-wearing materials and light, adaptable designs—reflects the seamless connection between form and function, past and present, natural environments and urban settings.

Experience the latest collection from ROA, available in-store and online at www.selectshopframe.com