SANTA CRUZ
Santa Cruz Skateboards, founded in 1973 by Rich Novak, Doug Haut, and Jay Shuirman, is one of the oldest and most respected skate brands in the world. Based in Santa Cruz, California, the company is credited for its iconic graphics and revolutionizing skateboard deck design with innovations like the "Everslick." Santa Cruz is renowned for its vibrant artwork, particularly the "Screaming Hand" logo designed by Jim Phillips, which has become an emblem of skate culture globally. The brand's range includes skateboards, apparel, and accessories, reflecting its deep roots in skateboarding and surf culture. Today, Santa Cruz continues to support a roster of pro riders, showcasing its enduring commitment to the skateboarding community.
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