Since its inception in 2017 at the vibrant Dubai Design District (d3), FRAME has emerged as a pioneering force in the Middle Eastern retail scene. Founded by Peter Ahn, FRAME seamlessly fuses international brands with local culture, crafting a curated space that transcends the conventional retail experience. More than just a store, FRAME is a lifestyle hub. Centered around fashion, lifestyle, and activities like skateboarding, running, and the outdoors, FRAME aspires to embrace all facets of human life.
By merging global culture with
local influences, FRAME not only introduces the distinctive local culture to the world but also redefines lifestyle retail in the region.