In an exciting and innovative collaboration, FRAME, a brand that champions local youth culture, has joined forces with Samsung, a global leader in technology. Together, they have curated a unique line of products that merges FRAME’s creative vision with Samsung’s relentless pursuit for purposeful innovation. Drawing inspiration from the revolutionary Galaxy Z Flip4, we strive to showcase the visionary endeavors of creators who remain steadfast in preserving and revitalising the rich heritage and culture of the UAE.

Unfold your world of culture and innovation

Inspired by the revolutionary Galaxy Z Flip4, our goal is to highlight the innovative efforts of creators dedicated to conserving and reinvigorating the UAE's rich cultural heritage. This collaboration encapsulates a commitment to tradition and a pursuit of modernity, blending technology with craftsmanship and converging the old with the new. Join us as we unfold a new realm of creativity and heritage, amplifying the voices of the UAE's artisans in the digital era.

ILLUSTRATOR

NASIR NASRALLAH

Nasir Nasrallah (@nasirnasrallah), an Emirati artist born in Sharjah, founded "Marsam Al Sahel" studio in 2019, a haven for artists to explore and debate art. The author of "Creatures of Everyday Objects" and "The Story Converter" actively participates in illustration and children's literature, judging competitions such as the Etisalat Children's Book Award. In this project, Nasrallah paints a tribute to UAE's nature. The cover design features a symbolic palm tree, reflecting the concept that art and culture germinate from nature's fertile ground.

PHONE CASES

PHONE POUCH

This pouch, a fusion of tradition and fashion, comprises 27 pieces of upcycled fabric. It's adorned with Al-Sadu straps and mother-of-pearl buttons, reflecting UAE's rich heritage.

PACKAGING

Drawing from UAE's cultural heritage, we take inspiration from Gargoor, a basket trap traditionally crafted from wire or woven date palm fronds. This packaging is symbolic of our dedication to cultural sustainability. Complementing this, our packaging, nested within the Gargoor, is made from 100% recycled paper, exemplifying our commitment to environmental stewardship and reflecting our respect for the UAE's rich heritage.

COLLABORATORS