In an exciting and innovative collaboration, FRAME, a brand that champions local youth culture, has joined forces with Samsung, a global leader in technology. Together, they have curated a unique line of products that merges FRAME’s creative vision with Samsung’s relentless pursuit for purposeful innovation. Drawing inspiration from the revolutionary Galaxy Z Flip4, we strive to showcase the visionary endeavors of creators who remain steadfast in preserving and revitalising the rich heritage and culture of the UAE.
Unfold your world of culture and innovation
Inspired by the revolutionary Galaxy Z Flip4, our goal is to highlight the innovative efforts of creators dedicated to conserving and reinvigorating the UAE's rich cultural heritage. This collaboration encapsulates a commitment to tradition and a pursuit of modernity, blending technology with craftsmanship and converging the old with the new. Join us as we unfold a new realm of creativity and heritage, amplifying the voices of the UAE's artisans in the digital era.
ILLUSTRATOR
NASIR NASRALLAH
Nasir Nasrallah (@nasirnasrallah), an Emirati artist born in Sharjah, founded "Marsam Al Sahel" studio in 2019, a haven for artists to explore and debate art. The author of "Creatures of Everyday Objects" and "The Story Converter" actively participates in illustration and children's literature, judging competitions such as the Etisalat Children's Book Award. In this project, Nasrallah paints a tribute to UAE's nature. The cover design features a symbolic palm tree, reflecting the concept that art and culture germinate from nature's fertile ground.
PHONE CASES
PHONE POUCH
This pouch, a fusion of tradition and fashion, comprises 27 pieces of upcycled fabric. It's adorned with Al-Sadu straps and mother-of-pearl buttons, reflecting UAE's rich heritage.
PACKAGING
Drawing from UAE's cultural heritage, we take inspiration from Gargoor, a basket trap traditionally crafted from wire or woven date palm fronds. This packaging is symbolic of our dedication to cultural sustainability. Complementing this, our packaging, nested within the Gargoor, is made from 100% recycled paper, exemplifying our commitment to environmental stewardship and reflecting our respect for the UAE's rich heritage.
LAUNCH EVENT
Get set for a unique and electrifying experience! We're overjoyed to invite you to the launch event of the
innovative Samsung Galaxy Z Flip 4 and Frame collaboration, a spectacular fusion of advanced technology and
distinctive artistry, a concoction of Frame's creative prowess and Samsung's technological brilliance.
Embark on a journey filled with color, inspiration, and exploration on this special night. Let the rhythm of
live music electrify your senses, get captivated by the alluring art exhibition, and immerse yourself in the
rich cultural experience of our Natural Dyed Workshop.
Our event's crowning moment is the grand unveiling of our exclusive product line, a thrilling synthesis of
aesthetics and technology. More than just a product launch, this is a tribute to UAE's natural beauty and a
celebration of the harmonious marriage of art, technology, and creativity, resonating with the energetic
spirit of the youth.
Join us as we mark this momentous milestone, immersing ourselves in the exciting realm where imagination meets
innovation. We're eager to share this unforgettable experience with you. See you there!
LIVE MUSIC
Musicians: Muhaisnah Four (@muhaisnahfour) / ABRI (@abri.music)
WORKSHOP
Embracing the UAE's rich natural resources, the Al Ghadeer Emirati Crafts Project employs indigenous plants and minerals to create an extraordinary material. Craftswomen, at the heart of this project, use time-honored dyeing techniques to extract vibrant hues, all without using harmful chemicals. With each batch of fabric absorbing dye differently, the result is a beautiful array of unique patterns and tones. This not only accentuates the beauty of natural variation but also highlights the handiwork and skills of the artisans. This approach not only underscores a commitment to sustainability but also plays a crucial role in preserving Emirati culture. More importantly, it supports and empowers local women, providing them an avenue to showcase their skills and contribute to their community.
TERMS AND CONDITIONS FOR WORKSHOP PARTICIPATION
1. The workshop is offered free of charge.
2. Participation is limited due to space constraints. Admittance will be granted on a first-come, first-served
basis OR RSVP to attend the event.
3. Handmade T-shirts crafted during the workshop will not be available for immediate take-home due to the
drying time required.
4. Participants can retrieve their handmade T-shirts from the FRAME store later, which will be communicated
during the workshop.
5. The workshop organizers reserve the right to amend these terms and conditions without prior notice.
6. You agree to adhere to these terms and conditions by participating in the workshop.
Tuesday, July 4 2023
6:00pm
Al Shindagha Museum, Community Hall
Al Shindagha, Dubai, U.A.E.
TIMINGS
WORKSHOP: 7:30PM - 10:30PM
LIVE MUSIC PERFORMANCE: 7:00PM - 10:45PM
HOW TO PURCHASE
Step 1: Click on the button below to go to the Samsung website.
Step 2: Select 256 GB & Add to cart
Step 3: Enter promo code: FLIPXFRAME
Step 4: Checkout with your details
COLLABORATORS
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